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Why Having the Correct File Formats Are Important (And How to Use Them Correctly)

Correct File Formats

                                                                      

You’ve just finished the process of having your logo designed for your business and received your final files from your designer. You may be wondering — what do I do with these? Why are there so many different formats? What’s a vector file?

It can all be pretty confusing right? Well after working with a wide range of different clients across a wide range of industries we wanted to share not only why having the correct design file formats are important but also how to use them correctly.

Let’s Start!

When it comes to design, using the correct format whether it be for your social media, print, apparel or anything in between, it’s crucial to make sure you are using the correct formats is important.

Here’s a Few of the Most Common Logo File Formats Are:

.PNG

.SVG

.EPS

.PDF

You can identify a file format by its extension: logo.pdf, logo.eps, and so on. We’ve provided a guide below to exactly what each of these file types is to be used for.

PNG

PNG files can be used for pretty much any digital purpose. They’re additionally helpful if you wish to have digital pictures with transparency, like logos to place on coloured backgrounds of alternative pictures. This file sort isn’t suggested for print.

Where Do I Use A PNG?

– Websites and Blogs

– Presentations

– Letterheads on Word or Google Docs

– Social Media Profile and Cover Photos

– Online Shops or Platforms Like Shopify

– Images (e.g. to Add a Watermark)

EPS

EPS Files are a graphic format for vector-based images in Adobe Illustrator. They’re used for printing and editing purposes and are commonly known as “working files” or “master files.”

Where Do I Use a EPS?

– Print Materials (Business Cards, Posters, Brochures, and More)

– Stickers and Labels

– Apparel

– Graphic Designer to Make Changes

PDF

PDF Files are another file format developed by Adobe. They’re commonly used for documentation purposes, but can also be used to share images, including logos.

Where Do I Use a PDF?

– Print Materials (Business Cards, Posters, Brochures, and More)

– Stickers and Labels

– Apparel

SVG

SVG Files are developed for the web using individually colored pixels on the page. Vector files will always be crisp and maintain quality.

Where Do I Use a SVG?

– Print Materials (Business Cards, Posters, Brochures, and More)

– Stickers and Labels

– Website (Coding Only)

– Graphic Designer to Make Changes

Whether your in the process of having your branding designed or are in the process of designing some new digital or print material, you should now know what formats you’ll require for the correct place of use.

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