With over 3.8 BILLION active users worldwide, Facebook is undoubtedly one of the best media channels to promote your business. Creating a business page here is really simple, but with so many features available at your disposal, getting started can be a pretty daunting task.
Is there some kind of a blueprint you can follow? You may ask.
So today, we’re sharing with you a complete checklist for creating a killer Facebook business page. Feel free to bookmark this post! We hope this can help you in kick-starting your brand’s social media marketing journey.
1. Profile Photo
As soon as you sign up for a business page, Facebook will prompt you to upload a profile photo. This serves as your icon, which will appear every time you publish on your timeline or comment on a post. Your profile photo can make or break the users’ visual impression of your brand, so be sure to choose wisely. Ideally, you would want to use your brand logo.
TIP: The best image size for Facebook profile photos is 170 x 170 pixels.
2. Cover Video
After uploading your profile photo, Facebook will ask you to choose a cover photo. This banner goes at the top of your Facebook page, which makes it easily the most recognisable visual element there. Use this as an opportunity to draw users’ attention.
TIP: A creative way to utilise the cover section of your business page is to post a brief video that lasts up to a maximum of 5 seconds. Once a user steps into your business page, your cover video will automatically play—creating a really enticing effect.
3. Business Details
Fill out all the details in your About section. Making it easy for users to find information about your business is a small but impactful way to improve customer experience. Your About tab includes a short description of your business, contact details, location, and business hours among others.
4. Custom Username
Decide on which username to go for. Doing this customises the end part of your Facebook URL, making it easy for users to find and tag you.
Facebook username looks like these:
TIP: Choose a username that’s easy to type and remember.
5. Brand Story
Take time to write your brand story. This will appear on the right part of your Facebook business page. Brand stories are a good tool to connect with your target audience by sharing with them your brand mission, vision, values, how your business came about, and what motivates you to do what you do.
TIP: When writing your brand story, give users compelling reasons to stick around and follow your page.
6. Page Button
Add a button for your Facebook business page. This serves as a call-to-action that goes at the top of your page. Adding a button gives users a convenient way to contact you.
You can choose from the following options:
- Book with you
- Contact you
- Learn more
7. Pinned Post
Now, it’s time to publish your first post! Here’s a Facebook marketing trick: post a welcome note and pin it. A pinned post is a status update that stays at the top of your Timeline. So when a user steps into your business page, they will be welcomed with a warm greeting.
Now, it’s time to get started! And oh, let us know if there are any parts of Facebook marketing that you’d like to know more about. We’d love to feature your questions in our future blog posts!