The Benefits of Blogging for Small Businesses

You’ve invested your time and money to create your website. Congrats! Those are resources well spent. Now, we can imagine this question left in your mind, “Is it really necessary to pour my efforts into building a blog?” Completely understandable.

For many people, blogging seems to be like a tedious task. Having to constantly publish content isn’t a walk in the park after all. But if you’re wondering if it’s worth spending your resources on, the short answer is YES—without a whiff of doubt.

For one, blogging is an inexpensive marketing strategy. Second, it drives long-term results. How? The efforts you put into blogging today can continue to earn you leads as days, weeks, months go by. Of course, given the right content and SEO strategies.

That is just the tip of the iceberg. Today, we’re sharing with you 5 of the benefits we personally enjoyed when we started building this blog.

5 Benefits of Blogging for Small Businesses

a) Increase your Brand Awareness

Probably the most compelling reason to start blogging for your business is its ability to help you spread your brand’s awareness. This can happen in different but all-important ways—from having better visibility in search engines to creating opportunities for your content to get shared across different digital marketing channels like email and social media.

b) Boost your Search Engine Optimisation

Yes, there’s still a lot of other technical things that go with optimising a website, but blogging is a proven effective way to rank in search engines. Use your blog as an opportunity to plug keywords that are relevant to your business. Do it right and you’ll watch your web page climb the top of search engine pages.

c) Establish your Brand As a Thought-leader

The good thing about online marketing is that it gives each business, no matter the scale, a fair chance to compete. No matter how small or new your brand is, you have the power to build authority—thanks to blogging. Take this opportunity to build your brand as a go-to resource for the latest and informative content in your industry. This is a great way to build credibility in a relatively shorter span of time.

d) Provide Value to your Customers

One of the most powerful benefits of blogging has to do with providing value. In an industry saturated by many different options, it all comes down to how much value you can provide to your customers. Blogging is one of the best ways to do this. By sharing unique, useful, and valuable information for FREE, you are actually building loyalty with your prospect customers.

e) Nurture and Convert Leads

A while ago, we talked about blogging as a way to boost search engine optimisation. But it’s one thing to drive traffic to your website, it’s another thing to convert this traffic into buyers. Again, blogging is a great way to nurture your leads. Simply put, it plays a key role across all stages of the customer journey—from awareness to consideration to decision.

Get Started with Your Blog

If you’re worried about the time, skills, and effort you need to put into maintaining your blog, feel free to contact us. We’re here to help you create and maintain yours so that you can focus on other important business tasks.

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