Check out the most common graphic design mistakes according to experts. Get tips and tricks on how to avoid these!
A wise man once said, “Design is the silent ambassador of your brand.” Paul Rand, one of his generation’s greatest graphic designers, could not have described design’s role for a brand any better. Through the years of working with many different brands from many different industries, we’ve come to prove how design can make or break customers’ impression and establish the image we want to build for our clients.
Us humans, what we feel and do is greatly affected by what we see. We are visual creatures. So, if you want to ensure that your branding efforts are set-up for success, you might want to take a closer look at your graphic design.
To help you improve your visual marketing strategy, we’ve sat down with our resident graphic design experts to talk about the most common mistakes businesses commit when working on their marketing collaterals.
Most Common Graphic Design Mistakes to Avoid, According to Experts
1. Failing to think typography through
Trying out new things is generally a good thing, but trying out new fonts without giving it some thought can lead to a disastrous design. When choosing a typeface, there are three things that you need to consider. Is it readable? Does it suit your audience’s taste? Does it fit your branding?
2. Using too many fonts
Non-designers have a tendency to overdo mixing and matching fonts, which leads to a chaotic design. To maintain a clean and professional look for your designs, the rule of thumb is to limit your choices to two different fonts per design only.
3. Poor kerning
Another one of the common design pitfalls is poor kerning. If you’re not familiar with the term, kerning is simply the spacing between letters in a text. Inexperienced graphic designers won’t usually give a second thought about this, but believe you us, good kerning can create great wonders to your designs.
4. Wrong colour choices
This can go wrong in three ways. First, it can either be too flashy or too pale. Either way, your audience is going to have to squint to see your design clearly. Second, it doesn’t fit your branding. And third, it doesn’t evoke the emotions you want from your audience. To make sure you don’t fall under any of these categories, decide on your colour combinations based on the psychology of colours.
5. Lack of white space
We’ve come across many clients who are so afraid of leaving empty spaces in their designs. Believe us, we completely understand the need to make the most out of marketing collaterals. But you have to understand this—white spaces are necessary to create balance and flow in your graphic designs.
6. Bad scaling
Another commonly committed mistake by non-graphic designers is bad scaling. This is important in creating visual hierarchy in your designs. You should scale the elements based on importance. While we’re at it, let us also remind you not to stretch texts and images properly to avoid distortion.
7. “Desktop-first” thinking
Inexperienced graphic designers often forget to realise that they are designing for more than a single screen. When this happens, designs become distorted on mobile view. To avoid this, be sure to design responsive layouts. This means working on designs that render well on a variety of devices and screen sizes.