Logo design is arguably the most crucial element in a brand’s visual identity. Being the symbol that represents your business, it is powerful enough to grab attention, make a first impression, separate you from the competition, and influence customer’s emotion. See what we did there?
It’s safe to say, the function behind a company logo goes beyond its aesthetics. As the heart of your brand identity, it must carry the characteristics that will ultimately lead you to achieve your business objectives.
So what makes a great logo design?
1. It’s eye-catching.
Here’s a fact: we have seen consumers’ attention span decrease by time. With this, you roughly have about just a few short seconds to convince potential customers that you are worthy of consideration. And so, a good logo is an attention-grabbing logo—one that doesn’t merely follow industry trends. A good logo is designed with a unique backstory that is impactful enough to stand out among the rest.
2. It’s memorable.
A good logo can’t be characterized by just being eye-catching. While it’s designed in a way that will grab people’s attention, it should also be simple enough to stick in the minds of consumers. “Why is it so?” you may ask. Because when we work on branding, our goal is always on the longer side. Your logo should be good enough that it helps you develop loyalty among your customers.
How do you know if your logo is memorable? Test if it can be easily recreated by hand. Look at Nike’s ‘swoosh’ or Adidas’ ‘three stripes’ as examples.
3. It’s timeless.
A good logo endures the test of time. It’s not enough that it’s good today. It should stay good for the years and decades to come. Yes, logo redesign may be an easy option these days, but this may interfere with the target market’s ability to associate your logo to your business. To avoid redesigning your logo over and over again, make sure to craft it in a way that’s timeless right from the very beginning.
4. It’s scalable.
A good logo can be used in a variety of applications. Meaning, it’s functional enough that you can alter its size, paste it on a lighter or darker background, or use it across different ways without compromising its quality and aesthetics.
To test your logo versatility, ask yourself if it’s still effective when:
- Printed using just one colour
- Placed on a light background
- Placed on a dark background
- Printed on a size as small as a postage stamp
- Printed on a size as big as a billboard
5. It reflects your brand.
Lastly, a good logo is appropriate for its intended use. It’s not enough for it to be eye-catching, memorable, timeless, and scalable if it doesn’t reflect well of what you offer as a business. When developing your logo, be sure that it turns out in a way that is relevant to what you do and who you’re offering it to.
Let’s help you design a good logo
The best way to ensure that your logo possesses all these characteristics is to leave it to the hands of expert graphic designers. From ideation to execution, our team can help you design a logo that you will truly be proud of. For inquiries, feel free to hit us up through our contact page!