With over 9 Million accounts activated nationwide, Instagram has undoubtedly become one of the most influential platforms within the last decade since its creation.
So what does this mean for your brand?
Instagram provides a free platform for you to advertise your brand as well as receive enquiries. This app also makes promoting your business ever so simple with its multiple business tools to help your brand gain exposure. However, tools only work when they’re being used. So, out of the 9 Million activated accounts, your brand is a contribution to that number!
We’ve decided to hand you over a few tools and tips to make your brand building experience on instagram more enjoyable. Take a look:
First Things First
One of the very first things that Instagram will prompt you to do is to select a profile picture. It’s important to see this element as the “Face” of your brand on this platform. In saying this, we must ditch the selfies and insert your brand’s logo in its absence as this makes a huge difference! (Unless of course you’re building a Personal Brand)
As it appears sleek and professional, communicating to profile visitors that you are an established brand that your potential customers can become familiar with.
Another element that you must consider is the Accessibility of your brand’s details. What does this mean? This means that all of the necessary information of your brand is in the most central place on your profile.
1) Your Business Name
Instagram will prompt you to have a “Name” for your profile (this is different from your username) Filling this space with your Brand Name will assist in accounts recognising your brand online.
As marketers it’s always our job to know how these platforms work. If you are looking for your business to be found via the service that you offer. A great way to get noticed and thrown into instagram directory is by putting that service as your ‘business name’ instead but remember as we mentioned earlier – This is not your username for your account.
2) Your Business Address, Trading Hours and Services
Instagram has included a small space on your profile called your “Bio” We believe that this is the best place to put all of your important details. We suggest that you use short and to the point sentences to describe your brand and its services and put all other details in a dot point form for easy reading!
3) Contact Information
The last and most important element is your Contact Information! Instagram gives you buttons for your Phone Number and Email ejkbdenoneond
Alright, now it’s time for you to post your first post!
But what should you post?
This might feel like a great amount of pressure but rest assured, we have more helpful tips for you.
One very important element that goes with making your brand look captivating and professional is coming up with a theme.
This theme may include colours that your brand identifies with as consistent accents in your instagram feed.
To put it simply, it gives your profile viewers a “feel” of your brand.
Now that you’ve made your very first post, there is a second tool that instagram provides its users with. Posting a story is when you post a video/photo to your page and it stays up for a maximum of 24 hours.
However, If you decide that you’d like to keep that story on your page, you can secure it into a highlight. You might include Behind the Scenes Videos, Promotions or Customer Feedback on these stories.
So, When Do I Post?
When you post is just as important as what you post!
Think of the difference of driving on a main road at 3am as compared to driving on it at 5pm. How many cars do you think you’ll see at 3am? Not many. Why is this? Because it is not peak hour! However if you went at 5pm, I’m sure the story would be much different.
This is exactly the same as social media. Instagram also gives businesses other tools to know exactly how much traction your posts get and which hours/days they had the most views. We’ll address this in point 5!
The second thing you have to be aware of is the power of consistency. Consistently posting 3-4 times a week, whether that be an Instagram story or an actual post, keeps your brand in viewers minds preventing your brand from becoming “lost”.
Responding to Comments and Messages
Let’s say you’ve made an impressive post or added an eye catching story. What might happen? You might get a Direct Message or a comment. When you receive these, it is important to treat the user that has sent these as a potential client, so put your best foot forward and respond!
How Do I Know If This Is Working?
Luckily Instagram gives us many tools to track how everything is going! This can be found in the “Insights” section of your posts and your profile. This lets you know details about the traction on different days (peak days and hours we’ve mentioned before) as well as the posts that did very well and not so well. You’re able to see a concise reading of the exact reach of your posts and profile.
Let Us Know How You Go!
We’ve handed you the right tools but maybe you need some more advice in handling them. If this is you, we would love to hear any questions or comments that you may have!
Additionally, here at Oakwill we offer different Social Media Management Packages that are hassle free and cater directly to your brands needs. Our team prides itself in the ability we have to empower as well as expand businesses and would love to be of service to your brand.
Contact us today for your Free Quote! email@example.com