A whopping 99% of consumers check their emails every single day. This statistic alone easily answers the million-dollar question, “Is email marketing dead?” The truth of the matter is, it remains to be one of the most reliable strategies since the dawn of the Digital Age.
As a business owner, you may be under the assumption that email marketing doesn’t work anymore—at least not as good as the newer strategies like social media marketing. With its reputation as one of the most spammy digital channels, we couldn’t blame you.
But hey, as an expert in the field of digital marketing, we’re here to tell you that it still absolutely works! It’s been working for our clients, and it will work for you too—if, and only if, you know how to utilise it correctly.
Eye-Opening Facts That Prove Email Marketing Isn’t Dead
If email marketing isn’t part of your digital marketing strategy, then you’re missing out on a great opportunity to nurture your leads. Here’s why.
1) Email Has Already Been Integrated into the Daily Lives of Consumers
As mentioned early on in this post, statistics show that 99% of consumers check their emails every day. That’s huge! Whether it’s for personal or work-related consumption, email has turned into a standard part of our daily lives. And in any marketing strategy, it just makes sense to utilise a channel where your target market is greatly exposed.
2) Email Helps You Nurture Your Potential Customers
It takes a painstaking nurturing to persuade the wise consumers of today. People don’t just seek for personalisation—they expect it. Another reason why email works so well as a channel is because it gives you the power to control every single content that each of your receivers sees. It is an exceptional way to guide your potential customers to the end of their buying journey.
3) Email Enables You to Work Smarter, Not Harder
What probably tops the main reasons why email remains to be alive and well is one, it is automatable, and two, it is inexpensive. Compared to other digital marketing strategies like PPC, email marketing doesn’t cost nearly as much. But not only do you save on money. Email marketing also allows you to send out custom messages to different segments of your market in a timely manner, which helps you save on time as well.
Email Marketing May Not Be Dead, but These Practices Are
It isn’t dead. It just simply evolved. As consumers shifted their behaviors and preferences over the years, so as the practices that make email marketing an effective strategy.
By the end of this post, our hope for you is to have a renewed understanding of how email marketing will work for your advantage. So what doesn’t work anymore?
– Ill-thought-out subject lines
– Generic content
– Poorly designed emails
– Email designs that are not responsive across all devices
– Failing to use metrics to improve your email marketing strategy
We’ll be updating our blog section to help you figure out how to do it, OR you can leave the work to the experts while you take care of the core parts of your business. Feel free to hit us up for a FREE CONSULTATION!