fbpx

How to Build Your Brand’s Colour Palette

 

Wise entrepreneurs, business managers, and marketers understand that colours make a significant impact on the success of a brand. Because it’s true, colours are proven to contribute to sales conversions. As a matter of fact, research shows that a huge 85% of consumers base their purchasing decisions on colours.

Here are some other insightful statistics that support the influence of colours in consumer behaviour:

  • Consistent use of the same colour increases brand recognition by 80%.
  • 66% of consumers won’t buy something if they can’t get it in their preferred colour.

Continue reading “How to Build Your Brand’s Colour Palette”

10 Small But Significant Details When Designing

 

Nowadays, one can never have enough tools to create his or her own graphic designs. There are TONS of online tools that enable non-designers to create good quality artworks without having to ask for help from a graphic designer.

Still and all, we believe your company’s branding isn’t where you want to pinch pennies (we say this without bias!). While DIY-ing your artworks seems like an ideal option to cut cost, you’ll be missing out on benefits that only a bonafide artist can bring to the table.

A professional graphic designer has a fine eye for detail. One understands very well that oftentimes, the small details are the ones that create the biggest impact. That’s why no matter how thoughtful, meticulous, and time-consuming the work is, we are willing to go through all these efforts to deliver the level of output our clients need and deserve.

Continue reading “10 Small But Significant Details When Designing”

5 Tips for Scroll-Stopping Social Media Graphic Design

 

Let’s break today’s article with a question. Whether you found this blog post on a social media post, via email blast, or search engine, how long did it take you to decide that you want to read more of what’s inside the link?

Chances are, it took you a quick few seconds to do that.

Believe it or not, studies show that our attention span has been narrowed down to a shocking 8 seconds over the years because of social media consumption. Furthermore, research reveals that it only takes a fast 50 milliseconds for our brains to form an opinion on a visual.

As crazy as it seems, you only have a VERY short timeframe to grab the attention of your audience with your social media posts. 

Continue reading “5 Tips for Scroll-Stopping Social Media Graphic Design”

Most Common Graphic Design Mistakes to Avoid

 

Check out the most common graphic design mistakes according to experts. Get tips and tricks on how to avoid these!

A wise man once said, “Design is the silent ambassador of your brand.” Paul Rand, one of his generation’s greatest graphic designers, could not have described design’s role for a brand any better. Through the years of working with many different brands from many different industries, we’ve come to prove how design can make or break customers’ impression and establish the image we want to build for our clients.

Continue reading “Most Common Graphic Design Mistakes to Avoid”