The first half of 2020 has been one of the toughest times in the history of most businesses, including us. One way or another, we were all pushed to slow down, take a moment, and step back. But while it was a time many of us (if not all) experienced major setbacks, it has also been a pivotal moment that opened up numerous opportunities—opportunities to rediscover our values and improve our business.
Continue reading “Important Digital Marketing Lessons of the COVID-19 Crisis”
In a time where consumers can literally and figuratively get anything they want at the tip of their fingertips—from information to products—the digital realm is becoming more and more of a saturated marketing platform.
As a startup business competing with bigger brands, it may be tempting to join the clutter in order to attract attention. We get it, every brand is trying to be heard. So before putting your money and effort on the line, let’s get one thing straight: marketing louder won’t cut it.
The best way to navigate through this noisy online world is to MARKET SMARTER, NOT LOUDER.
Continue reading “How to Market Smarter, Not Louder”
If you want to be ahead in the competitive world of digital marketing, it helps to have an edge. Thankfully, there are tons of great tools available for those who want to be on top of their game. These tools are designed to help businesses kick-start their online marketing journey, and more importantly, sustain their strategies by enabling efficiency.
The best part is, many of these digital marketing tools are FREE to use, so there’s no reason for us not to utilise them. Today, we’re sharing with you 10 of the best apps and software we’ve used over the years of working in the industry.
Continue reading “10 Best Free Digital Marketing Tools”