When you start a small business, you may have many plans. However, like many small business owners in Australia, the financial limitation may prove to be a hurdle for your ambitions.
Nowadays, it is tough to sustain in a competitive industry without resorting to effective digital marketing strategies.
You’ve invested your time and money to create your website. Congrats! Those are resources well spent. Now, we can imagine this question left in your mind, “Is it really necessary to pour my efforts into building a blog?” Completely understandable.
For many people, blogging seems to be like a tedious task. Having to constantly publish content isn’t a walk in the park after all. But if you’re wondering if it’s worth spending your resources on, the short answer is YES—without a whiff of doubt.
In a time where consumers can literally and figuratively get anything they want at the tip of their fingertips—from information to products—the digital realm is becoming more and more of a saturated marketing platform.
As a startup business competing with bigger brands, it may be tempting to join the clutter in order to attract attention. We get it, every brand is trying to be heard. So before putting your money and effort on the line, let’s get one thing straight: marketing louder won’t cut it.
The best way to navigate through this noisy online world is to MARKET SMARTER, NOT LOUDER.
Why Posting Social Media Content Is a Must for Any Business
Social media content marketing is one of the most effective methods to develop your brand’s online presence, grow your audience engagement, and drive your sales up. It is a mission-critical growth strategy that allows your potential customers to better connect with your brand by building value and trust without ever really needing to talk to them directly.
Think of it this way, you are standing in a room filled with your potential customers. Content marketing is like holding a megaphone, allowing you to get these people’s attention all at once. However, you need to be aware that consumers have increasingly evolved into wise decision-makers over the years. Standing in front of them holding a megaphone just won’t cut it—you need a strategic social media content plan that pushes potential customers through their buying journey.
“With great video content, comes greater visibility.”
Well that’s what we’d like to think Uncle Ben said to Peter Parker in the 2002 Spider-man film (anyway let’s get back to it).
If you’ve read any of our recent blog posts, you should already be well aware of how important video marketing is for any business. Not only are videos helpful, easy to watch, and engaging they also make up for 82% of the internet’s traffic in 2020.
TV Commercials and Why They Are Dying
When we first started to identify that our clients were not implementing video into their content strategy we started to worry..
Let us ask you a quick question!
If you are watching a show on TV and the show goes to a commercial break
What do you do?
1) Blogging Is Still Top Of Mind
When it comes to drilling down and providing valuable in-depth explanations around a certain topic or industry. Blogging is a form of a long-form piece of content that educates your audience, performs well & keeps you top of mind when it comes time for the end consumer to buy your product or service.
2) People Trust Blogs
Not only do your blogs keep you top of mind, but people also trust them!
Sharing your blogs with your audience is a great way to build trust and value between your brand and the end consumer. It gives you the opportunity to explore your audience’s issues and concerns & provide an educated solution through a written form of content.
Video is a huge part of the LinkedIn content experience. Playing automatically in the feed, it’s proven to capture audiences’ attention and increase engagement and effectiveness
As the years increase so does the amount of social media user numbers. It’s important to give your business the marketing edge when growing your social media platforms.
Here are our 5 Game-Changing Tips For Growing your Social Media In 2020!