Nowadays, it is tough to sustain in a competitive industry without resorting to effective digital marketing strategies.
Wise entrepreneurs, business managers, and marketers understand that colours make a significant impact on the success of a brand. Because it’s true, colours are proven to contribute to sales conversions. As a matter of fact, research shows that a huge 85% of consumers base their purchasing decisions on colours.
Here are some other insightful statistics that support the influence of colours in consumer behaviour:
- Consistent use of the same colour increases brand recognition by 80%.
- 66% of consumers won’t buy something if they can’t get it in their preferred colour.
Many entrepreneurs hold flawed ideas about branding in their heads. The worst part is, it hinders them from appreciating the many benefits that it can bring to their business.
As you’re reading this, chances are, you are one of those thousands of people confused about the significance of branding a business. The good thing is, you are actually willing to learn.
Your logo is arguably the most important element of your brand identity. It completely makes sense as your logo is the face of your business. Do it correctly and you’ll have a good foundation of how people will perceive your business. But handle it poorly and you’ll lose an amazing opportunity to position your brand positively in the minds of consumers.
We know we’ve said this a million times, and we can’t reiterate this any further—the best brands out there are etched into our brains because of a strong presence that has been continuously built using the same personality, visual style, and brand voice. The key to creating a memorable brand is consistency.
Think Coca-Cola and it’s signature red colour. And although their logo has gone through several redesigns over the years, the brand chose to maintain a similar script font. On top of that, Coke has managed to imprint its cheerful personality on us by exuding happiness and excitement across their marketing efforts.
Again, it’s all about consistency.
The thing is, maintaining brand consistency can be a tough challenge, especially for a growing brand. As you try to explore more marketing strategies and hire more people, you want to make sure that everyone and everything stays on the same page.
That is why it is important to create a guideline from the onset of your brand strategy.
There are MILLIONS of brands in the world. Even if you compete with only a chunk of the globe’s businesses, you still grapple with an overwhelming amount of competition—which has been made even more complicated in an age where information can be accessed easily.
Every brand is vying for visibility. Each one is a contender for the consumers’ attention. If you want to get noticed by your target market, you have to truly stand out.
And how do you build a branding strategy that stands out? You have to make sure that it has these seven essential elements.
The secret to successful branding, just like any other forms of success, is consistency. You can launch a brand that stands out and leaves a good impression from the get-go, but you can still fail to position your brand in the minds of the consumers if you neglect to be consistent.
Because it’s one thing to establish your branding, and it’s another thing to be consistent with your branding. But both are keys to achieving branding success.
Let’s take a look at a few of the world’s favourite celebrities and cartoon characters for example. Do you ever wonder what it takes for these personalities to create a recognisable presence and a strong connection with their fans? It’s consistent personal branding.
Learn how defining your brand voice can help you become the market leader of your industry. Here’s a bookmark worthy read straight from our branding specialist!
When a business idea fails, entrepreneurs try to pin down the many possible causes why things did not fly as expected. Typical reasons business owners look at ranges from lack of finance to poor employee performance. However, what entrepreneurs seem to always fail to notice is bad branding.
Logo design is arguably the most crucial element in a brand’s visual identity. Being the symbol that represents your business, it is powerful enough to grab attention, make a first impression, separate you from the competition, and influence customer’s emotion. See what we did there?
It’s safe to say, the function behind a company logo goes beyond its aesthetics. As the heart of your brand identity, it must carry the characteristics that will ultimately lead you to achieve your business objectives.
So what makes a great logo design?