When you start a small business, you may have many plans. However, like many small business owners in Australia, the financial limitation may prove to be a hurdle for your ambitions.
Nowadays, it is tough to sustain in a competitive industry without resorting to effective digital marketing strategies.
Many entrepreneurs hold flawed ideas about branding in their heads. The worst part is, it hinders them from appreciating the many benefits that it can bring to their business.
As you’re reading this, chances are, you are one of those thousands of people confused about the significance of branding a business. The good thing is, you are actually willing to learn.
Your logo is arguably the most important element of your brand identity. It completely makes sense as your logo is the face of your business. Do it correctly and you’ll have a good foundation of how people will perceive your business. But handle it poorly and you’ll lose an amazing opportunity to position your brand positively in the minds of consumers.
We know we’ve said this a million times, and we can’t reiterate this any further—the best brands out there are etched into our brains because of a strong presence that has been continuously built using the same personality, visual style, and brand voice. The key to creating a memorable brand is consistency.
Think Coca-Cola and it’s signature red colour. And although their logo has gone through several redesigns over the years, the brand chose to maintain a similar script font. On top of that, Coke has managed to imprint its cheerful personality on us by exuding happiness and excitement across their marketing efforts.
Again, it’s all about consistency.
The thing is, maintaining brand consistency can be a tough challenge, especially for a growing brand. As you try to explore more marketing strategies and hire more people, you want to make sure that everyone and everything stays on the same page.
That is why it is important to create a guideline from the onset of your brand strategy.
There are MILLIONS of brands in the world. Even if you compete with only a chunk of the globe’s businesses, you still grapple with an overwhelming amount of competition—which has been made even more complicated in an age where information can be accessed easily.
Every brand is vying for visibility. Each one is a contender for the consumers’ attention. If you want to get noticed by your target market, you have to truly stand out.
And how do you build a branding strategy that stands out? You have to make sure that it has these seven essential elements.
The opening of a new decade has shaken us with different adversities left and right. And with this, small businesses have been facing great impacts that continue to challenge entrepreneurs during this time of uncertainty. Believe us when we say that we understand you. Being a business owner is already a daring feat in itself. But being a business owner in a time like this? That’s a different level of difficulty.
As we face what probably is the most unimaginable crisis this generation has encountered to date, our purpose is to help you ease your worries by providing actionable plans on how to continue marketing your business smartly and responsibly. Our hope for you is to realise how these challenges are actually opportunities to shape up your company culture and improve your marketing strategies.
Learn how defining your brand voice can help you become the market leader of your industry. Here’s a bookmark worthy read straight from our branding specialist!
When a business idea fails, entrepreneurs try to pin down the many possible causes why things did not fly as expected. Typical reasons business owners look at ranges from lack of finance to poor employee performance. However, what entrepreneurs seem to always fail to notice is bad branding.
After researching and working with a wide range of different businesses from different industries to help better identify their target market we’ve created 5 RIDICULOUSLY POWERFUL Ways to Identify Your Target Market on Social Media in 2020!
Creating a strong brand that your customers can become ‘die-hard fans’ of is crucially important to maximizing and scaling your brand to new heights, we’ve come up with 7 SIGNS OF A STRONG BRAND