We know we’ve said this a million times, and we can’t reiterate this any further—the best brands out there are etched into our brains because of a strong presence that has been continuously built using the same personality, visual style, and brand voice. The key to creating a memorable brand is consistency.
Think Coca-Cola and it’s signature red colour. And although their logo has gone through several redesigns over the years, the brand chose to maintain a similar script font. On top of that, Coke has managed to imprint its cheerful personality on us by exuding happiness and excitement across their marketing efforts.
Again, it’s all about consistency.
The thing is, maintaining brand consistency can be a tough challenge, especially for a growing brand. As you try to explore more marketing strategies and hire more people, you want to make sure that everyone and everything stays on the same page.
That is why it is important to create a guideline from the onset of your brand strategy.
Continue reading “5 Steps to Creating a Brand Style Guide”
In a time where consumers can literally and figuratively get anything they want at the tip of their fingertips—from information to products—the digital realm is becoming more and more of a saturated marketing platform.
As a startup business competing with bigger brands, it may be tempting to join the clutter in order to attract attention. We get it, every brand is trying to be heard. So before putting your money and effort on the line, let’s get one thing straight: marketing louder won’t cut it.
The best way to navigate through this noisy online world is to MARKET SMARTER, NOT LOUDER.
Continue reading “How to Market Smarter, Not Louder”
Let’s break today’s article with a question. Whether you found this blog post on a social media post, via email blast, or search engine, how long did it take you to decide that you want to read more of what’s inside the link?
Chances are, it took you a quick few seconds to do that.
Believe it or not, studies show that our attention span has been narrowed down to a shocking 8 seconds over the years because of social media consumption. Furthermore, research reveals that it only takes a fast 50 milliseconds for our brains to form an opinion on a visual.
As crazy as it seems, you only have a VERY short timeframe to grab the attention of your audience with your social media posts.
Continue reading “5 Tips for Scroll-Stopping Social Media Graphic Design”
There are MILLIONS of brands in the world. Even if you compete with only a chunk of the globe’s businesses, you still grapple with an overwhelming amount of competition—which has been made even more complicated in an age where information can be accessed easily.
Every brand is vying for visibility. Each one is a contender for the consumers’ attention. If you want to get noticed by your target market, you have to truly stand out.
And how do you build a branding strategy that stands out? You have to make sure that it has these seven essential elements.
Continue reading “7 Essential Elements for a Stand Out Branding Strategy”
The secret to successful branding, just like any other forms of success, is consistency. You can launch a brand that stands out and leaves a good impression from the get-go, but you can still fail to position your brand in the minds of the consumers if you neglect to be consistent.
Because it’s one thing to establish your branding, and it’s another thing to be consistent with your branding. But both are keys to achieving branding success.
Let’s take a look at a few of the world’s favourite celebrities and cartoon characters for example. Do you ever wonder what it takes for these personalities to create a recognisable presence and a strong connection with their fans? It’s consistent personal branding.
Continue reading “The Branding Lesson You Can Learn From Your Favourite Personalities”
Check out the most common graphic design mistakes according to experts. Get tips and tricks on how to avoid these!
A wise man once said, “Design is the silent ambassador of your brand.” Paul Rand, one of his generation’s greatest graphic designers, could not have described design’s role for a brand any better. Through the years of working with many different brands from many different industries, we’ve come to prove how design can make or break customers’ impression and establish the image we want to build for our clients.
Continue reading “Most Common Graphic Design Mistakes to Avoid”
If you want to be ahead in the competitive world of digital marketing, it helps to have an edge. Thankfully, there are tons of great tools available for those who want to be on top of their game. These tools are designed to help businesses kick-start their online marketing journey, and more importantly, sustain their strategies by enabling efficiency.
The best part is, many of these digital marketing tools are FREE to use, so there’s no reason for us not to utilise them. Today, we’re sharing with you 10 of the best apps and software we’ve used over the years of working in the industry.
Continue reading “10 Best Free Digital Marketing Tools”
With over 3.8 BILLION active users worldwide, Facebook is undoubtedly one of the best media channels to promote your business. Creating a business page here is really simple, but with so many features available at your disposal, getting started can be a pretty daunting task.
Is there some kind of a blueprint you can follow? You may ask.
So today, we’re sharing with you a complete checklist for creating a killer Facebook business page. Feel free to bookmark this post! We hope this can help you in kick-starting your brand’s social media marketing journey.
Continue reading “The Complete Checklist For a Killer Facebook Business Page”
The opening of a new decade has shaken us with different adversities left and right. And with this, small businesses have been facing great impacts that continue to challenge entrepreneurs during this time of uncertainty. Believe us when we say that we understand you. Being a business owner is already a daring feat in itself. But being a business owner in a time like this? That’s a different level of difficulty.
As we face what probably is the most unimaginable crisis this generation has encountered to date, our purpose is to help you ease your worries by providing actionable plans on how to continue marketing your business smartly and responsibly. Our hope for you is to realise how these challenges are actually opportunities to shape up your company culture and improve your marketing strategies.
Continue reading “Smart and Responsible Marketing Tips in Time of COVID-19”
Learn how defining your brand voice can help you become the market leader of your industry. Here’s a bookmark worthy read straight from our branding specialist!
When a business idea fails, entrepreneurs try to pin down the many possible causes why things did not fly as expected. Typical reasons business owners look at ranges from lack of finance to poor employee performance. However, what entrepreneurs seem to always fail to notice is bad branding.
Continue reading “5 Reasons Why Having a Brand Voice is Important”