There are MILLIONS of brands in the world. Even if you compete with only a chunk of the globe’s businesses, you still grapple with an overwhelming amount of competition—which has been made even more complicated in an age where information can be accessed easily.
Every brand is vying for visibility. Each one is a contender for the consumers’ attention. If you want to get noticed by your target market, you have to truly stand out.
And how do you build a branding strategy that stands out? You have to make sure that it has these seven essential elements.
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The secret to successful branding, just like any other forms of success, is consistency. You can launch a brand that stands out and leaves a good impression from the get-go, but you can still fail to position your brand in the minds of the consumers if you neglect to be consistent.
Because it’s one thing to establish your branding, and it’s another thing to be consistent with your branding. But both are keys to achieving branding success.
Let’s take a look at a few of the world’s favourite celebrities and cartoon characters for example. Do you ever wonder what it takes for these personalities to create a recognisable presence and a strong connection with their fans? It’s consistent personal branding.
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Check out the most common graphic design mistakes according to experts. Get tips and tricks on how to avoid these!
A wise man once said, “Design is the silent ambassador of your brand.” Paul Rand, one of his generation’s greatest graphic designers, could not have described design’s role for a brand any better. Through the years of working with many different brands from many different industries, we’ve come to prove how design can make or break customers’ impression and establish the image we want to build for our clients.
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If you want to be ahead in the competitive world of digital marketing, it helps to have an edge. Thankfully, there are tons of great tools available for those who want to be on top of their game. These tools are designed to help businesses kick-start their online marketing journey, and more importantly, sustain their strategies by enabling efficiency.
The best part is, many of these digital marketing tools are FREE to use, so there’s no reason for us not to utilise them. Today, we’re sharing with you 10 of the best apps and software we’ve used over the years of working in the industry.
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With over 3.8 BILLION active users worldwide, Facebook is undoubtedly one of the best media channels to promote your business. Creating a business page here is really simple, but with so many features available at your disposal, getting started can be a pretty daunting task.
Is there some kind of a blueprint you can follow? You may ask.
So today, we’re sharing with you a complete checklist for creating a killer Facebook business page. Feel free to bookmark this post! We hope this can help you in kick-starting your brand’s social media marketing journey.
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The opening of a new decade has shaken us with different adversities left and right. And with this, small businesses have been facing great impacts that continue to challenge entrepreneurs during this time of uncertainty. Believe us when we say that we understand you. Being a business owner is already a daring feat in itself. But being a business owner in a time like this? That’s a different level of difficulty.
As we face what probably is the most unimaginable crisis this generation has encountered to date, our purpose is to help you ease your worries by providing actionable plans on how to continue marketing your business smartly and responsibly. Our hope for you is to realise how these challenges are actually opportunities to shape up your company culture and improve your marketing strategies.
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Learn how defining your brand voice can help you become the market leader of your industry. Here’s a bookmark worthy read straight from our branding specialist!
When a business idea fails, entrepreneurs try to pin down the many possible causes why things did not fly as expected. Typical reasons business owners look at ranges from lack of finance to poor employee performance. However, what entrepreneurs seem to always fail to notice is bad branding.
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Psychology is often an overlooked aspect of logo design. But here at Oakwill, we take into consideration how the different elements of our design will most likely affect the behaviour of your target market. As masters in the field of design and branding, we believe that psychology is key to making a logo work. Design concepts don’t often come in a light bulb moment. A professional and reliable designer has a strategic ideation process in place, which involves the use of colours, shapes, and fonts that aims to tickle the human senses.
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Logo design is arguably the most crucial element in a brand’s visual identity. Being the symbol that represents your business, it is powerful enough to grab attention, make a first impression, separate you from the competition, and influence customer’s emotion. See what we did there?
It’s safe to say, the function behind a company logo goes beyond its aesthetics. As the heart of your brand identity, it must carry the characteristics that will ultimately lead you to achieve your business objectives.
So what makes a great logo design?
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A whopping 99% of consumers check their emails every single day. This statistic alone easily answers the million-dollar question, “Is email marketing dead?” The truth of the matter is, it remains to be one of the most reliable strategies since the dawn of the Digital Age.
As a business owner, you may be under the assumption that email marketing doesn’t work anymore—at least not as good as the newer strategies like social media marketing. With its reputation as one of the most spammy digital channels, we couldn’t blame you.
But hey, as an expert in the field of digital marketing, we’re here to tell you that it still absolutely works! It’s been working for our clients, and it will work for you too—if, and only if, you know how to utilise it correctly.
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