How To Get The Most Out Of Your Instagram Business Profile


With over 9 Million accounts activated nationwide, Instagram has undoubtedly become one of the most influential platforms within the last decade since its creation.

So what does this mean for your brand?

Instagram provides a free platform for you to advertise your brand as well as receive enquiries. This app also makes promoting your business ever so simple with its multiple business tools to help your brand gain exposure. However, tools only work when they’re being used. So, out of the 9 Million activated accounts, your brand is a contribution to that number!

We’ve decided to hand you over a few tools and tips to make your brand building experience on instagram more enjoyable. Take a look:

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Tips For Hiring A Videographer To Film Your Wedding


You may have hundreds of plans to make your wedding day special. The feeling is the same when someone in the family is about to tie the knot. You want everything from the food, decor and wedding venue to be just right!

Wedding photography is what you may have in mind but hiring a capable videography agency is more prudent. If you had thought, relying on the family members for capturing the special moments in motion would suffice- that is not the case. It is better to seek the services of a professional videographer or an agency well known for offering wedding videography services.

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Benefits of Using Social Media Marketing For Start-Ups & Small Business


Nowadays, businesses in any discipline have to rely a lot on digital technologies. The start-ups and growing small entities in Australia are no exception. No matter how much hard work you put in to make your products stand out or use competitive pricing, digital marketing is what you will need. Your venture will gain immensely from the usage of social media marketing.

By using the social media tools in apt ways, you will be able to boost brand image, enhance customer base and get a competitive edge.

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The Ultimate Solution for Branding and Digital Marketing Needs In Australia


The digital era has changed the way people seek information, obtain entertainment, and even buy stuff! The businesses have also adopted various forms of digital technology to sustain and cope with changing trends. Selling online is a near mandatory thing for any business nowadays, but that alone is not enough. Your company needs the magical touch of digital marketing strategies and branding! You have to seek dedicated agencies offering cutting edge and customizable branding and digital marketing services.

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Digital Marketing: Why Small Businesses in Australia Need It


When you start a venture in Australia, you have to think of the budget and maintaining a balance between growth and running cost. However, not using digital marketing strategies can prove to be a mistake. Regardless of your niche, to make your small business grow and sustain in a competitive environment, taking aid of digital marketing will be necessary. The benefits are numerous as you will see. From cost-cutting to brand image development and to get an edge over segment rivals, you need digital marketing for a lot of reasons.

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Digital Marketing: Expectation Vs. Reality

Words can’t emphasise enough the great opportunities that digital marketing has brought to brands. Still, many business owners have flawed ideas about digital marketing that hinders them from enjoying its full benefits.

In today’s article, we will attempt to debunk these marketing myths once and for all. By the end of this post, our hope is for you to get a better understanding of the whole concept of digital marketing, and get your mind ready for the exciting benefits that are ahead of you.

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The Benefits of Blogging for Small Businesses

You’ve invested your time and money to create your website. Congrats! Those are resources well spent. Now, we can imagine this question left in your mind, “Is it really necessary to pour my efforts into building a blog?” Completely understandable.

For many people, blogging seems to be like a tedious task. Having to constantly publish content isn’t a walk in the park after all. But if you’re wondering if it’s worth spending your resources on, the short answer is YES—without a whiff of doubt.

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How to Build Your Brand’s Colour Palette


Wise entrepreneurs, business managers, and marketers understand that colours make a significant impact on the success of a brand. Because it’s true, colours are proven to contribute to sales conversions. As a matter of fact, research shows that a huge 85% of consumers base their purchasing decisions on colours.

Here are some other insightful statistics that support the influence of colours in consumer behaviour:

Consistent use of the same colour increases brand recognition by 80%.

66% of consumers won’t buy something if they can’t get it in their preferred colour.

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