Is Email Marketing Still Relevant in 2021? – A Reality Check


Nowadays, thousands of brands use various modes of digital marketing to reach out to the target buyers and promote their services and products online. However, not all modes of digital marketing tend to be equally effective.

With time, new technologies and methods are gaining prominence. Email marketing which was used extensively in the early days of the internet, is overlooked by many marketers now. They feel the social media channels are ruling the marketing realm. While the social media platforms are immensely effective, you can’t just write email marketing off as obsolete-even in 2021!

Continue reading “Is Email Marketing Still Relevant in 2021? – A Reality Check”

The Importance of Using Twitter for Small Businesses


There is little need to elaborate on the Importance of social media platforms for businesses. From the neighbourhood café shop to MNCs operating across the world, every business utilises social media channels. However, small businesses are often not clear about using specific social media platforms properly.

Twitter, for example, is not only meant for use by celebs and teenagers! It can be useful for SMBs too. If you own a small business, it is time you start using Twitter without delay. It can fetch your venture numerous benefits, and limited capital will not be an issue.

Continue reading “The Importance of Using Twitter for Small Businesses”

How To Get The Most Out Of Your Instagram Business Profile


With over 9 Million accounts activated nationwide, Instagram has undoubtedly become one of the most influential platforms within the last decade since its creation.

So what does this mean for your brand?

Instagram provides a free platform for you to advertise your brand as well as receive enquiries. This app also makes promoting your business ever so simple with its multiple business tools to help your brand gain exposure. However, tools only work when they’re being used. So, out of the 9 Million activated accounts, your brand is a contribution to that number!

We’ve decided to hand you over a few tools and tips to make your brand building experience on instagram more enjoyable. Take a look:

Continue reading “How To Get The Most Out Of Your Instagram Business Profile”

Tips For Hiring A Videographer To Film Your Wedding


You may have hundreds of plans to make your wedding day special. The feeling is the same when someone in the family is about to tie the knot. You want everything from the food, decor and wedding venue to be just right!

Wedding photography is what you may have in mind but hiring a capable videography agency is more prudent. If you had thought, relying on the family members for capturing the special moments in motion would suffice- that is not the case. It is better to seek the services of a professional videographer or an agency well known for offering wedding videography services New South Wales.

Continue reading “Tips For Hiring A Videographer To Film Your Wedding”

Benefits of Using Social Media Marketing For Start-Ups & Small Business


Nowadays, businesses in any discipline have to rely a lot on digital technologies. The start-ups and growing small entities in Australia are no exception. No matter how much hard work you put in to make your products stand out or use competitive pricing, digital marketing is what you will need. Your venture will gain immensely from the usage of social media marketing.

By using the social media tools in apt ways, you will be able to boost brand image, enhance customer base and get a competitive edge.

Continue reading “Benefits of Using Social Media Marketing For Start-Ups & Small Business”

Is Your Website Outdated?


In an ever growing digital world where a whopping 380 new websites are created every minute, what steps can you take to ensure that your business website stands out?

Studies show that the average person spends about 50 Milliseconds (not even a whole second!) to decide whether or not they would like to engage with a company’s website, so how can we make those 50 Milliseconds really count? Sounds like a lot of pressure doesn’t it? But it doesn’t have to be as stressful as it sounds.

One particular tool that we love to promote here at Oakwill is Rebranding and keeping your brands website up to date. This is used for businesses who already have a stable identity but feel that their website may be getting outdated.

Maybe you’re a well versed business owner but are still feeling unfamiliar or overwhelmed by the process that goes into having an updated, sleek designed and high customer converting website.

Or maybe you’re a business owner that is looking to rebrand your website but are still unsure where to start or if rebranding would be worth the effort. Let us give you some insight to help illuminate the pros and cons.

Continue reading “Is Your Website Outdated?”

The Ultimate Solution for Branding and Digital Marketing Needs In Australia


The digital era has changed the way people seek information, obtain entertainment, and even buy stuff! The businesses have also adopted various forms of digital technology to sustain and cope with changing trends. Selling online is a near mandatory thing for any business nowadays, but that alone is not enough. Your company needs the magical touch of digital marketing strategies and branding! You have to seek dedicated agencies offering cutting edge and customizable branding and digital marketing services.

Continue reading “The Ultimate Solution for Branding and Digital Marketing Needs In Australia”

Digital Marketing: Why Small Businesses in Australia Need It


When you start a venture in Australia, you have to think of the budget and maintaining a balance between growth and running cost. However, not using digital marketing strategies can prove to be a mistake. Regardless of your niche, to make your small business grow and sustain in a competitive environment, taking aid of digital marketing will be necessary. The benefits are numerous as you will see. From cost-cutting to brand image development and to get an edge over segment rivals, you need digital marketing for a lot of reasons.

Continue reading “Digital Marketing: Why Small Businesses in Australia Need It”