The Ultimate Solution for Branding and Digital Marketing Needs In Australia


The digital era has changed the way people seek information, obtain entertainment, and even buy stuff! The businesses have also adopted various forms of digital technology to sustain and cope with changing trends. Selling online is a near mandatory thing for any business nowadays, but that alone is not enough. Your company needs the magical touch of digital marketing strategies and branding! You have to seek dedicated agencies offering cutting edge and customizable branding and digital marketing services.

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Digital Marketing: Why Small Businesses in Australia Need It


When you start a venture in Australia, you have to think of the budget and maintaining a balance between growth and running cost. However, not using digital marketing strategies can prove to be a mistake. Regardless of your niche, to make your small business grow and sustain in a competitive environment, taking aid of digital marketing will be necessary. The benefits are numerous as you will see. From cost-cutting to brand image development and to get an edge over segment rivals, you need digital marketing for a lot of reasons.

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Digital Marketing: Expectation Vs. Reality


Words can’t emphasise enough the great opportunities that digital marketing has brought to brands. Still, many business owners have flawed ideas about digital marketing that hinders them from enjoying its full benefits.

In today’s article, we will attempt to debunk these marketing myths once and for all. By the end of this post, our hope is for you to get a better understanding of the whole concept of digital marketing, and get your mind ready for the exciting benefits that are ahead of you.

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The Benefits of Blogging for Small Businesses

You’ve invested your time and money to create your website. Congrats! Those are resources well spent. Now, we can imagine this question left in your mind, “Is it really necessary to pour my efforts into building a blog?” Completely understandable.

For many people, blogging seems to be like a tedious task. Having to constantly publish content isn’t a walk in the park after all. But if you’re wondering if it’s worth spending your resources on, the short answer is YES—without a whiff of doubt.

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How to Build Your Brand’s Colour Palette


Wise entrepreneurs, business managers, and marketers understand that colours make a significant impact on the success of a brand. Because it’s true, colours are proven to contribute to sales conversions. As a matter of fact, research shows that a huge 85% of consumers base their purchasing decisions on colours.

Here are some other insightful statistics that support the influence of colours in consumer behaviour:

  • Consistent use of the same colour increases brand recognition by 80%.
  • 66% of consumers won’t buy something if they can’t get it in their preferred colour.

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5 Most Common Misconceptions About Branding


Many entrepreneurs hold flawed ideas about branding in their heads. The worst part is, it hinders them from appreciating the many benefits that it can bring to their business.

As you’re reading this, chances are, you are one of those thousands of people confused about the significance of branding a business. The good thing is, you are actually willing to learn.

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Important Digital Marketing Lessons of the COVID-19 Crisis


The first half of 2020 has been one of the toughest times in the history of most businesses, including us. One way or another, we were all pushed to slow down, take a moment, and step back. But while it was a time many of us (if not all) experienced major setbacks, it has also been a pivotal moment that opened up numerous opportunities—opportunities to rediscover our values and improve our business.

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The Difference Between Social Media Management Vs Social Media Advertising


Social media is a powerful marketing tool, BUT ONLY if you know your way around the platform. So if you’re going to use social media to promote your business, you have to make sure you’re using them well to your advantage.

For starters, a winning social media marketing is composed of two overarching strategies—social media management and social media advertising.

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