Words can’t emphasise enough the great opportunities that digital marketing has brought to brands. Still, many business owners have flawed ideas about digital marketing that hinders them from enjoying its full benefits.
In today’s article, we will attempt to debunk these marketing myths once and for all. By the end of this post, our hope is for you to get a better understanding of the whole concept of digital marketing, and get your mind ready for the exciting benefits that are ahead of you.
Continue reading “Digital Marketing: Expectation Vs. Reality”
You’ve invested your time and money to create your website. Congrats! Those are resources well spent. Now, we can imagine this question left in your mind, “Is it really necessary to pour my efforts into building a blog?” Completely understandable.
For many people, blogging seems to be like a tedious task. Having to constantly publish content isn’t a walk in the park after all. But if you’re wondering if it’s worth spending your resources on, the short answer is YES—without a whiff of doubt.
Continue reading “The Benefits of Blogging for Small Businesses”
Wise entrepreneurs, business managers, and marketers understand that colours make a significant impact on the success of a brand. Because it’s true, colours are proven to contribute to sales conversions. As a matter of fact, research shows that a huge 85% of consumers base their purchasing decisions on colours.
Here are some other insightful statistics that support the influence of colours in consumer behaviour:
- Consistent use of the same colour increases brand recognition by 80%.
- 66% of consumers won’t buy something if they can’t get it in their preferred colour.
Continue reading “How to Build Your Brand’s Colour Palette”
Many entrepreneurs hold flawed ideas about branding in their heads. The worst part is, it hinders them from appreciating the many benefits that it can bring to their business.
As you’re reading this, chances are, you are one of those thousands of people confused about the significance of branding a business. The good thing is, you are actually willing to learn.
Continue reading “5 Most Common Misconceptions About Branding”
The first half of 2020 has been one of the toughest times in the history of most businesses, including us. One way or another, we were all pushed to slow down, take a moment, and step back. But while it was a time many of us (if not all) experienced major setbacks, it has also been a pivotal moment that opened up numerous opportunities—opportunities to rediscover our values and improve our business.
Continue reading “Important Digital Marketing Lessons of the COVID-19 Crisis”
Social media is a powerful marketing tool, BUT ONLY if you know your way around the platform. So if you’re going to use social media to promote your business, you have to make sure you’re using them well to your advantage.
For starters, a winning social media marketing is composed of two overarching strategies—social media management and social media advertising.
Continue reading “The Difference Between Social Media Management Vs Social Media Advertising”
Your logo is arguably the most important element of your brand identity. It completely makes sense as your logo is the face of your business. Do it correctly and you’ll have a good foundation of how people will perceive your business. But handle it poorly and you’ll lose an amazing opportunity to position your brand positively in the minds of consumers.
Continue reading “Analysing 5 of the Most Iconic Logos of All Time”
Nowadays, one can never have enough tools to create his or her own graphic designs. There are TONS of online tools that enable non-designers to create good quality artworks without having to ask for help from a graphic designer.
Still and all, we believe your company’s branding isn’t where you want to pinch pennies (we say this without bias!). While DIY-ing your artworks seems like an ideal option to cut cost, you’ll be missing out on benefits that only a bonafide artist can bring to the table.
A professional graphic designer has a fine eye for detail. One understands very well that oftentimes, the small details are the ones that create the biggest impact. That’s why no matter how thoughtful, meticulous, and time-consuming the work is, we are willing to go through all these efforts to deliver the level of output our clients need and deserve.
Continue reading “10 Small But Significant Details When Designing”
We know we’ve said this a million times, and we can’t reiterate this any further—the best brands out there are etched into our brains because of a strong presence that has been continuously built using the same personality, visual style, and brand voice. The key to creating a memorable brand is consistency.
Think Coca-Cola and it’s signature red colour. And although their logo has gone through several redesigns over the years, the brand chose to maintain a similar script font. On top of that, Coke has managed to imprint its cheerful personality on us by exuding happiness and excitement across their marketing efforts.
Again, it’s all about consistency.
The thing is, maintaining brand consistency can be a tough challenge, especially for a growing brand. As you try to explore more marketing strategies and hire more people, you want to make sure that everyone and everything stays on the same page.
That is why it is important to create a guideline from the onset of your brand strategy.
Continue reading “5 Steps to Creating a Brand Style Guide”
In a time where consumers can literally and figuratively get anything they want at the tip of their fingertips—from information to products—the digital realm is becoming more and more of a saturated marketing platform.
As a startup business competing with bigger brands, it may be tempting to join the clutter in order to attract attention. We get it, every brand is trying to be heard. So before putting your money and effort on the line, let’s get one thing straight: marketing louder won’t cut it.
The best way to navigate through this noisy online world is to MARKET SMARTER, NOT LOUDER.
Continue reading “How to Market Smarter, Not Louder”