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Digital Marketing: Expectation Vs. Reality

 

Words can’t emphasise enough the great opportunities that digital marketing has brought to brands. Still, many business owners have flawed ideas about digital marketing that hinders them from enjoying its full benefits.

In today’s article, we will attempt to debunk these marketing myths once and for all. By the end of this post, our hope is for you to get a better understanding of the whole concept of digital marketing, and get your mind ready for the exciting benefits that are ahead of you.

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The Benefits of Blogging for Small Businesses

You’ve invested your time and money to create your website. Congrats! Those are resources well spent. Now, we can imagine this question left in your mind, “Is it really necessary to pour my efforts into building a blog?” Completely understandable.

For many people, blogging seems to be like a tedious task. Having to constantly publish content isn’t a walk in the park after all. But if you’re wondering if it’s worth spending your resources on, the short answer is YES—without a whiff of doubt.

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How to Build Your Brand’s Colour Palette

 

Wise entrepreneurs, business managers, and marketers understand that colours make a significant impact on the success of a brand. Because it’s true, colours are proven to contribute to sales conversions. As a matter of fact, research shows that a huge 85% of consumers base their purchasing decisions on colours.

Here are some other insightful statistics that support the influence of colours in consumer behaviour:

  • Consistent use of the same colour increases brand recognition by 80%.
  • 66% of consumers won’t buy something if they can’t get it in their preferred colour.

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5 Most Common Misconceptions About Branding

 

Many entrepreneurs hold flawed ideas about branding in their heads. The worst part is, it hinders them from appreciating the many benefits that it can bring to their business.

As you’re reading this, chances are, you are one of those thousands of people confused about the significance of branding a business. The good thing is, you are actually willing to learn.

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Important Digital Marketing Lessons of the COVID-19 Crisis

 

The first half of 2020 has been one of the toughest times in the history of most businesses, including us. One way or another, we were all pushed to slow down, take a moment, and step back. But while it was a time many of us (if not all) experienced major setbacks, it has also been a pivotal moment that opened up numerous opportunities—opportunities to rediscover our values and improve our business.

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The Difference Between Social Media Management Vs Social Media Advertising

 

Social media is a powerful marketing tool, BUT ONLY if you know your way around the platform. So if you’re going to use social media to promote your business, you have to make sure you’re using them well to your advantage.

For starters, a winning social media marketing is composed of two overarching strategies—social media management and social media advertising.

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10 Small But Significant Details When Designing

 

Nowadays, one can never have enough tools to create his or her own graphic designs. There are TONS of online tools that enable non-designers to create good quality artworks without having to ask for help from a graphic designer.

Still and all, we believe your company’s branding isn’t where you want to pinch pennies (we say this without bias!). While DIY-ing your artworks seems like an ideal option to cut cost, you’ll be missing out on benefits that only a bonafide artist can bring to the table.

A professional graphic designer has a fine eye for detail. One understands very well that oftentimes, the small details are the ones that create the biggest impact. That’s why no matter how thoughtful, meticulous, and time-consuming the work is, we are willing to go through all these efforts to deliver the level of output our clients need and deserve.

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