Your logo is arguably the most important element of your brand identity. It completely makes sense as your logo is the face of your business. Do it correctly and you’ll have a good foundation of how people will perceive your business. But handle it poorly and you’ll lose an amazing opportunity to position your brand positively in the minds of consumers.
When it comes to leveraging the power of logos, these companies did an extremely awesome job. Let’s analyse five of the most iconic logos of all time and what you can learn to make yours just as powerful.
What Nike did right: Relevance
We hate to say this, but no matter how beautiful a logo is, if it doesn’t represent the brand it’s supposed to identify with, then it’s a total waste of creative juices. First and foremost, a logo is supposed to communicate the values a brand offers. Take Nike for example. The infamous swoosh logo signifies movement and speed, which is what the sports brand is all about.
What McDonald’s did right: Simplicity
Unless you’re living under a rock, you would know McDonald’s logo. Part of the popularity of the golden arches has to do with thousands of its branches scattered all around the world. But another part of it is the simplicity of the logo. It’s so simple that a McDonald’s can easily be recognised from a mile away. It’s so simple that it’s extremely memorable—too memorable that a kid can draw the golden arches fairly accurately by hand, from memory.
What Apple did right: Scalability
There are so many urban legends circulating attempting to explain the meaning behind Apple’s logo. Others are linking it to a biblical reference, while others say it’s supposed to pay homage to Isaac Newton. But Rob Janoff, the designer of the famous bitten apple logo, tells an otherwise simpler and intentional story. He added the bite so no matter how the logo is used, it won’t look like a cherry. Makes total sense, right? A powerful logo should work well regardless of its size.
What FedEx did right: Cleverness
Take a closer look at the white space between ‘e’ and ‘x.’ What do you see? There’s a white arrow that represents the logistic’s company’s speedy service! FedEx’s subliminal branding proves that a logo can both be clever and meaningful at the same time.
What Coca-Cola did right: Timelessness and consistency
A good logo is not defined by the modern standards of aesthetics. Take a look at Coca-Cola. Yes, the beverage brand’s logo has undergone several redesigns since it has been founded. But in over a century, it chose and was able to maintain a similar script font, thanks to its timeless design.
We’d love to hear from you
Comment down below and join the conversation! Which other iconic logos deserves a spot in this list? We’d love to hear about your insights.
Or maybe you need help creating a powerful logo for your business? Don’t hesitate to ask for a quote! We give FREE consultations to small businesses like yours. Head here to schedule an appointment.