Learn how defining your brand voice can help you become the market leader of your industry. Here’s a bookmark worthy read straight from our branding specialist!
When a business idea fails, entrepreneurs try to pin down the many possible causes why things did not fly as expected. Typical reasons business owners look at ranges from lack of finance to poor employee performance. However, what entrepreneurs seem to always fail to notice is bad branding.
Here’s the thing, mediocre branding is a single-ingredient recipe to startup failure. No matter how great your product or service is, if you neglect to give your business the identity that hooks your target market, it won’t be long enough before you find yourself in doom and gloom.
Your Brand Voice and Why It Matters
Your brand voice is a defined set of personality and attitude that drives consistency in your marketing communication. A strong voice is fundamental to great branding. Defining this allows you to consistently express your values, and in turn, establish your identity as a brand.
A strong brand voice is one that is recognisable and relatable. If you do it right, it will be easy for you to hook your target market on the get-go and shape their experience in a way that is truly memorable.
1. Defining your brand voice makes your business more human-like.
Have you ever come across a content that sounded like a robot wrote it? This is what usually happens when you try to communicate with your audience without identifying your voice. Having a voice allows you to express your brand in a way that is easy to connect to.
2. Defining your brand voice allows you to speak the language of your target market.
It’s not enough to be conversational. Successful branding also opens up an opportunity to relate to the audience. What better way to do this than by speaking the language your customers are accustomed to? Identifying your brand voice allows you to speak to your audience on a personal level.
3. Defining your brand voice creates consistency in your messaging.
Inconsistent brand experience hampers you from building brand trust and loyalty. Having a cohesive messaging gives people the comfort and assurance of knowing what they can expect when engaging with your brand. This, in turn, builds trust and loyalty.
4. Defining your brand voice fosters meaningful connections.
Personification, relatability, and consistency altogether contribute to developing deep and meaningful relationships that convert to sales. And it all boils down to identifying and establishing your brand voice.
5. Defining your brand voice helps you build an identity that’s uniquely yours.
Having a strong brand voice is key to cutting your business above the rest. Once established, people will recognise you for reasons and ways that separate you from the crowd.
A Step-by-Step Guide to Finding Your Brand Voice
Now that you’re well aware of the significance of finding your voice in building your brand, it’s time to get down to business. How do you find your brand voice?
STEP 1: Get to know your target market.
What triggers their emotions?
STEP 2: Get to know your brand.
If your brand is to become a person, who would it be?
STEP 3: Describe your voice in three words.
How would you describe your brand persona in a way that relates to your target market?
Share this with your team and let us know how it goes!