Is Email Marketing Still Relevant in 2021? – A Reality Check


Nowadays, thousands of brands use various modes of digital marketing to reach out to the target buyers and promote their services and products online. However, not all modes of digital marketing tend to be equally effective.

With time, new technologies and methods are gaining prominence. Email marketing which was used extensively in the early days of the internet, is overlooked by many marketers now. They feel the social media channels are ruling the marketing realm. While the social media platforms are immensely effective, you can’t just write email marketing off as obsolete-even in 2021!

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The Importance of Using Twitter for Small Businesses


There is little need to elaborate on the Importance of social media platforms for businesses. From the neighbourhood café shop to MNCs operating across the world, every business utilises social media channels. However, small businesses are often not clear about using specific social media platforms properly.

Twitter, for example, is not only meant for use by celebs and teenagers! It can be useful for SMBs too. If you own a small business, it is time you start using Twitter without delay. It can fetch your venture numerous benefits, and limited capital will not be an issue.

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How To Get The Most Out Of Your Instagram Business Profile


With over 9 Million accounts activated nationwide, Instagram has undoubtedly become one of the most influential platforms within the last decade since its creation.

So what does this mean for your brand?

Instagram provides a free platform for you to advertise your brand as well as receive enquiries. This app also makes promoting your business ever so simple with its multiple business tools to help your brand gain exposure. However, tools only work when they’re being used. So, out of the 9 Million activated accounts, your brand is a contribution to that number!

We’ve decided to hand you over a few tools and tips to make your brand building experience on instagram more enjoyable. Take a look:

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