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Month: September 2020

The Benefits of Blogging for Small Businesses

Posted on by Oakwill

You’ve invested your time and money to create your website. Congrats! Those are resources well spent. Now, we can imagine this question left in your mind, “Is it really necessary to pour my efforts into building a blog?” Completely understandable.

For many people, blogging seems to be like a tedious task. Having to constantly publish content isn’t a walk in the park after all. But if you’re wondering if it’s worth spending your resources on, the short answer is YES—without a whiff of doubt.

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How to Build Your Brand’s Colour Palette

Posted on by Oakwill

 

Wise entrepreneurs, business managers, and marketers understand that colours make a significant impact on the success of a brand. Because it’s true, colours are proven to contribute to sales conversions. As a matter of fact, research shows that a huge 85% of consumers base their purchasing decisions on colours.

Here are some other insightful statistics that support the influence of colours in consumer behaviour:

  • Consistent use of the same colour increases brand recognition by 80%.
  • 66% of consumers won’t buy something if they can’t get it in their preferred colour.

Continue reading “How to Build Your Brand’s Colour Palette”