The first half of 2020 has been one of the toughest times in the history of most businesses, including us. One way or another, we were all pushed to slow down, take a moment, and step back. But while it was a time many of us (if not all) experienced major setbacks, it has also been a pivotal moment that opened up numerous opportunities—opportunities to rediscover our values and improve our business.
Continue reading “Important Digital Marketing Lessons of the COVID-19 Crisis”
Social media is a powerful marketing tool, BUT ONLY if you know your way around the platform. So if you’re going to use social media to promote your business, you have to make sure you’re using them well to your advantage.
For starters, a winning social media marketing is composed of two overarching strategies—social media management and social media advertising.
Continue reading “The Difference Between Social Media Management Vs Social Media Advertising”
Your logo is arguably the most important element of your brand identity. It completely makes sense as your logo is the face of your business. Do it correctly and you’ll have a good foundation of how people will perceive your business. But handle it poorly and you’ll lose an amazing opportunity to position your brand positively in the minds of consumers.
Continue reading “Analysing 5 of the Most Iconic Logos of All Time”