Nowadays, one can never have enough tools to create his or her own graphic designs. There are TONS of online tools that enable non-designers to create good quality artworks without having to ask for help from a graphic designer.
Still and all, we believe your company’s branding isn’t where you want to pinch pennies (we say this without bias!). While DIY-ing your artworks seems like an ideal option to cut cost, you’ll be missing out on benefits that only a bonafide artist can bring to the table.
A professional graphic designer has a fine eye for detail. One understands very well that oftentimes, the small details are the ones that create the biggest impact. That’s why no matter how thoughtful, meticulous, and time-consuming the work is, we are willing to go through all these efforts to deliver the level of output our clients need and deserve.
Continue reading “10 Small But Significant Details When Designing”
We know we’ve said this a million times, and we can’t reiterate this any further—the best brands out there are etched into our brains because of a strong presence that has been continuously built using the same personality, visual style, and brand voice. The key to creating a memorable brand is consistency.
Think Coca-Cola and it’s signature red colour. And although their logo has gone through several redesigns over the years, the brand chose to maintain a similar script font. On top of that, Coke has managed to imprint its cheerful personality on us by exuding happiness and excitement across their marketing efforts.
Again, it’s all about consistency.
The thing is, maintaining brand consistency can be a tough challenge, especially for a growing brand. As you try to explore more marketing strategies and hire more people, you want to make sure that everyone and everything stays on the same page.
That is why it is important to create a guideline from the onset of your brand strategy.
Continue reading “5 Steps to Creating a Brand Style Guide”
In a time where consumers can literally and figuratively get anything they want at the tip of their fingertips—from information to products—the digital realm is becoming more and more of a saturated marketing platform.
As a startup business competing with bigger brands, it may be tempting to join the clutter in order to attract attention. We get it, every brand is trying to be heard. So before putting your money and effort on the line, let’s get one thing straight: marketing louder won’t cut it.
The best way to navigate through this noisy online world is to MARKET SMARTER, NOT LOUDER.
Continue reading “How to Market Smarter, Not Louder”
Let’s break today’s article with a question. Whether you found this blog post on a social media post, via email blast, or search engine, how long did it take you to decide that you want to read more of what’s inside the link?
Chances are, it took you a quick few seconds to do that.
Believe it or not, studies show that our attention span has been narrowed down to a shocking 8 seconds over the years because of social media consumption. Furthermore, research reveals that it only takes a fast 50 milliseconds for our brains to form an opinion on a visual.
As crazy as it seems, you only have a VERY short timeframe to grab the attention of your audience with your social media posts.
Continue reading “5 Tips for Scroll-Stopping Social Media Graphic Design”
There are MILLIONS of brands in the world. Even if you compete with only a chunk of the globe’s businesses, you still grapple with an overwhelming amount of competition—which has been made even more complicated in an age where information can be accessed easily.
Every brand is vying for visibility. Each one is a contender for the consumers’ attention. If you want to get noticed by your target market, you have to truly stand out.
And how do you build a branding strategy that stands out? You have to make sure that it has these seven essential elements.
Continue reading “7 Essential Elements for a Stand Out Branding Strategy”