The opening of a new decade has shaken us with different adversities left and right. And with this, small businesses have been facing great impacts that continue to challenge entrepreneurs during this time of uncertainty. Believe us when we say that we understand you. Being a business owner is already a daring feat in itself. But being a business owner in a time like this? That’s a different level of difficulty.
As we face what probably is the most unimaginable crisis this generation has encountered to date, our purpose is to help you ease your worries by providing actionable plans on how to continue marketing your business smartly and responsibly. Our hope for you is to realise how these challenges are actually opportunities to shape up your company culture and improve your marketing strategies.
Continue reading “Smart and Responsible Marketing Tips in Time of COVID-19”
Learn how defining your brand voice can help you become the market leader of your industry. Here’s a bookmark worthy read straight from our branding specialist!
When a business idea fails, entrepreneurs try to pin down the many possible causes why things did not fly as expected. Typical reasons business owners look at ranges from lack of finance to poor employee performance. However, what entrepreneurs seem to always fail to notice is bad branding.
Continue reading “5 Reasons Why Having a Brand Voice is Important”
Psychology is often an overlooked aspect of logo design. But here at Oakwill, we take into consideration how the different elements of our design will most likely affect the behaviour of your target market. As masters in the field of design and branding, we believe that psychology is key to making a logo work. Design concepts don’t often come in a light bulb moment. A professional and reliable designer has a strategic ideation process in place, which involves the use of colours, shapes, and fonts that aims to tickle the human senses.
Continue reading “The Psychology of Logo Design: Colours, Shapes & Fonts”
Logo design is arguably the most crucial element in a brand’s visual identity. Being the symbol that represents your business, it is powerful enough to grab attention, make a first impression, separate you from the competition, and influence customer’s emotion. See what we did there?
It’s safe to say, the function behind a company logo goes beyond its aesthetics. As the heart of your brand identity, it must carry the characteristics that will ultimately lead you to achieve your business objectives.
So what makes a great logo design?
Continue reading “Logo Design Checklist: What Makes a Great Logo Design?”