A whopping 99% of consumers check their emails every single day. This statistic alone easily answers the million-dollar question, “Is email marketing dead?” The truth of the matter is, it remains to be one of the most reliable strategies since the dawn of the Digital Age.
As a business owner, you may be under the assumption that email marketing doesn’t work anymore—at least not as good as the newer strategies like social media marketing. With its reputation as one of the most spammy digital channels, we couldn’t blame you.
But hey, as an expert in the field of digital marketing, we’re here to tell you that it still absolutely works! It’s been working for our clients, and it will work for you too—if, and only if, you know how to utilise it correctly.
Continue reading “Why Email Marketing Isn’t Dead”
Why Posting Social Media Content Is a Must for Any Business
Social media content marketing is one of the most effective methods to develop your brand’s online presence, grow your audience engagement, and drive your sales up. It is a mission-critical growth strategy that allows your potential customers to better connect with your brand by building value and trust without ever really needing to talk to them directly.
Think of it this way, you are standing in a room filled with your potential customers. Content marketing is like holding a megaphone, allowing you to get these people’s attention all at once. However, you need to be aware that consumers have increasingly evolved into wise decision-makers over the years. Standing in front of them holding a megaphone just won’t cut it—you need a strategic social media content plan that pushes potential customers through their buying journey.
Continue reading “How To Create Effective Social Media Content (For Beginners)”
As an agency, when we begin communicating with our potential clients we often hear them use terms like “brand”, “branding” or even “brand identity”? Although these words have the same context, each word serves a different role that together falls into the same category of a company’s service or product.
We wanted to clear any grey areas you may have with understanding the difference, Let’s dive on in!
Continue reading “The Difference Between: Brand, Branding & Branding Identity”
“With great video content, comes greater visibility.”
Well that’s what we’d like to think Uncle Ben said to Peter Parker in the 2002 Spider-man film (anyway let’s get back to it).
If you’ve read any of our recent blog posts, you should already be well aware of how important video marketing is for any business. Not only are videos helpful, easy to watch, and engaging they also make up for 82% of the internet’s traffic in 2020.
Continue reading “Your ULTIMATE GUIDE to Micro-Video Content”
TV Commercials and Why They Are Dying
When we first started to identify that our clients were not implementing video into their content strategy we started to worry..
Let us ask you a quick question!
If you are watching a show on TV and the show goes to a commercial break
What do you do?
Continue reading “How to STOP Leaving Money on the Table with Your Content Marketing Strategy!”