Nowadays, one can never have enough tools to create his or her own graphic designs. There are TONS of online tools that enable non-designers to create good quality artworks without having to ask for help from a graphic designer.
Still and all, we believe your company’s branding isn’t where you want to pinch pennies (we say this without bias!). While DIY-ing your artworks seems like an ideal option to cut cost, you’ll be missing out on benefits that only a bonafide artist can bring to the table.
A professional graphic designer has a fine eye for detail. One understands very well that oftentimes, the small details are the ones that create the biggest impact. That’s why no matter how thoughtful, meticulous, and time-consuming the work is, we are willing to go through all these efforts to deliver the level of output our clients need and deserve.
Wanna know the top 10 poor design moves non-designers do that make us cringe? Read further.
1. Frustrating Alignment
We can’t help but cringe when we come across artworks that simply don’t align. One tiny slip on spacing can tarnish the sharpness of a design.
2. Lack of Balance
Imagine that every element you add into your artwork carries a certain weight. Uneven designs feel uncomfortable to see. It doesn’t always have to be symmetrical, but it always has to be balanced.
3. Ignoring Visual Hierarchy
Visual hierarchy refers to the practice of laying out of elements in order of importance. A non-designer merely focuses on the aesthetic of his or her design, but professional designers like us are able to combine aesthetics with functionality—making sure to guide the human eye.
4. Improper Kerning
Most people won’t give a second thought about this, but believe it or not, the spacing between letters make a huge difference in design. Too little or too much kerning can change the whole look of your artwork.
5. Inadequate Spaces Between Lines
Leading refers to the spacing between lines of text. Like kerning, it has the power to make or break designs too. Overly tight leading makes an artwork look crowded. On the other hand, unnecessarily loose leading makes a design appear sloppy.
6. Wrong Shadow Placement
Design tricks look impressive until they’re used inappropriately. Probably one of the most awkward design pitfalls is when people fail to analyse the source of light first before casting a shadow.
7. Bad Colour Choice
Colour choice takes up a huge work in graphic design. It shouldn’t just be aesthetic, but most importantly, strategic. Picking the wrong shade of red can hugely influence the message you want to convey with your design.
8. Unmatching Fonts
One can’t simply pick two typefaces and call it a design. There are several factors to consider when matching these. Apart from the look, there’s also meaning, vibe, and visual language.
9. Nasty Jaggies
Jaggies refer to the stairlike lines that appear in low-resolution images, which makes designs look unprofessional. Experienced graphic designers know how to avoid this mistake using the technique of smoothing or antialiasing.
10. Poor Image Quality
How many times have you posted or printed an artwork that didn’t turn out the way you intended? A good design can go to waste by simply saving it in the wrong format, size, or resolution.
Small Details Are More Significant Than They Appear
These things may seem feeble at first, but they have the power to cause broader implications. Hiring a professional graphic designer not only helps you save time and effort, but it also contributes to your company’s overall value by making your brand look professional.
Ready to create spot-on graphic designs for your business? Get in touch with us for your FREE consultation today!