10 Best Free Digital Marketing Tools


If you want to be ahead in the competitive world of digital marketing, it helps to have an edge. Thankfully, there are tons of great tools available for those who want to be on top of their game. These tools are designed to help businesses kick-start their online marketing journey, and more importantly, sustain their strategies by enabling efficiency.

The best part is, many of these digital marketing tools are FREE to use, so there’s no reason for us not to utilise them. Today, we’re sharing with you 10 of the best apps and software we’ve used over the years of working in the industry.

1. Hootsuite

Hootsuite is a social media management tool that lets you schedule posts to multiple platforms in advance. It also has an analytics feature where you can assess how your posts are performing. With Hootsuite’s free plan, you can manage up to 3 social media accounts and schedule 3 posts at a time.

2. Buffer

Buffer is another popular social media management tool. Like the former, it allows you to schedule and track your posts’ performance on different social media channels like Facebook, Instagram, and Twitter. Buffer’s free plan includes 3 social media accounts with 10 posts each.

3. Mailchimp

Mailchimp is an email marketing tool. The great thing about it is that it’s user-friendly. Here, you can create and schedule email blasts, develop campaign workflows, and track your performance through its analytics feature. Mailchimp’s free plan allows up to 2,000 contacts and 10,000 sends per month.

4. Canva

Canva is for non-design savvy business owners. It’s an incredibly user-friendly image editing tool that allows you to create professional marketing collateral even with only basic graphic design skills. Canva features thousands of pre-built templates that users can tweak to fit their branding.

5. iMovie

iMovie is a video editing software available for iOS. Like the other items on this list, one of the best qualities of this tool is that it makes it easy for non-techie users to navigate the software. This is a great option for startups and small businesses who want to level up their video marketing game on a budget.

6. WordPress

WordPress is the most popular and reliable open-source content management system. If you want to create a website for free, this one is your best option. It features tons of free customisable themes as well as plug-ins. 

7. SEMrush

SEMrush is a search analytics software popular to more experienced SEO specialists. It allows users to keep track of their search engine visibility by providing detailed information about their website.  SEMrush offers 7-day free trials to anyone who wants to check out the software’s features.

8. Yoast

Yoast is a WordPress plug-in. To be specific, it is an SEO plug-in that analyses and tells you exactly what to do to improve your chances of ranking your web pages. Yoast is a very useful platform especially to those who are new to search engine optimization. 

9. Google Analytics

Google Analytics is a web analytics tool. It allows you to measure your conversion metrics and advertising ROIs by tracking and reporting meaningful insights like web traffic. The standard version of Google Analytics is free to use.

10. Grammarly

Grammarly is a content editing tool for checking grammar, spelling, and punctuation. By downloading its free web browser extension, the tool automatically performs grammar checks across all your online writing activities—blogs, emails, etc.

We’re excited for you to utilise these tools! Which one is your favourite? Let us know!


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